The wrong driver (for financial success)
Lack of professional expertise
There are smart, talented people in the creative industries... but not enough.
In short, the sector doesn't have a great deal of money so it doesn't pay great salaries. People can often do the equivalent job in another industry for more money – sometimes as much as double. The majority of people will prefer to earn more money than less money so a lot of professional talent tends to leave the industry.
This leaves much of the sector without the skills necessary to run a financially successful business in a weak economic market.
Teaching business and career development skills
Bringing in new money
Our first CIFLI project is based around a completely new, never-before-done way of selling content. The whole idea is to attract new customers to content that doesn't have a paying market.
We can't say more right now. Join the mailing list to be the first to hear about it when we go public!
Incentivising career development
Arts Business Academy developed the Creative Career Health Check, an online rating system for career health in the creative industries.
In short, this tool allows creatives to understand how well their career is going compared to the average artist, gives them ideas on how to improve their outcomes, and allows them to track their progress over time.
Rating systems work. They drive continuous improvement and lift standards.
Setting up new initiatives
Generating new activity is another great way to invigorate the sector. World Monologue Games and World Monologue Film Festival offer actors and filmmakers the chance to create new work, be seen by a large audience, make connections with other creatives and win cash.
We create conditions to allow those in developed nations to participate in exactly the same way and have the exact same chances of success as those in the world's wealthiest nations.
Grants for business excellence
Arts Business Academy also offers grants for creative industries businesses which can demonstrate a pathway towards financial sustainability.
Funding bodies often 'give fish', rather than 'teach a man to fish'. Rather than giving money to people so they can make a thing once, we give money to people
Our grants are not part of any government program and are effectively donations to strengthen the industry. We're on a mission to donate $1,000,000 of cash and services.
We are a small company with only our own resources. Despite this, we are working towards lifting the standards in the industry on a global scale.