Undo Redo Entertainment

UNDO REDO AND OUR MISSION

Undo Redo Entertainment has two main functions: to provide entertainment, and to develop the maturity of the creative industries through a broad range of initiatives.

Managing Director Pete Malicki started his career in the creative industries as a fiction author and playwright. He writes for a wide audience, always aiming for strong stories that are first and foremost entertaining. Pete's passion for innovation led to him setting up a number of creative industry businesses: World Monologue Games, The Monologue Project, Arts Business Academy, the Creative Industries Future Leaders Incubator etc. Undo Redo Entertainment pulls all of these initiatives together, creating new synergies, efficiencies and opportunities.

At our core, Undo Redo Entertainment is about strengthening the creative sector.

THE PROBLEM WE CARE ABOUT

Anyone who's so much as dipped their toes into the creative industries knows it's a struggle to succeed, but this is often misdiagnosed as being due to a lack of finances. In reality, this is a symptom and not the cause. The underlying issues are the wrong drivers to succeed economically and a lack of professional expertise.

The wrong driver (for financial success)

The driver in business is often simple: to make money. Most people going into business for themselves are trying to A) make a living, and B) do a thing. We may love what we do, but we gear the business around making a profit or at least earning a living.

In the creative industries, we tend to stick to B) do a thing. The driver is to create, to tell stories, to make art, to entertain, to feel the rush of performing, to change minds, to influence. Wanting to make a living is very much secondary.

While you can't say there's a right or wrong reason for wanting to be a creative artist, there are definitely good and bad ways to make a living. If you want to enter one of the most competitive industries in the world – either as an individual creator or as an arts business – you're not going to do very well without a robust and realistic financial strategy.

Lack of professional expertise

There are smart, talented people in the creative industries... but not enough.

In short, the sector doesn't have a great deal of money so it doesn't pay great salaries. People can often do the equivalent job in another industry for more money – sometimes as much as double. The majority of people will prefer to earn more money than less money so a lot of professional talent tends to leave the industry.

This leaves much of the sector without the skills necessary to run a financially successful business in a weak economic market.

HOW WE'RE CONTRIBUTING TOWARDS A SOLUTION

A sector-wide problem isn't easy for a small company to fix, but we're trying to contribute in a range of ways:

Teaching business and career development skills

Undo Redo Entertainment runs two businesses which revolve around developing creative artists' professional skillsets: Arts Business Academy and the Creative Industries Future Leaders Incubator (CIFLI).

Arts Business Academy — offers skills development and business courses for creatives. Our year-long course, Arts Mastery, is undoubtedly the most comprehensive career development e-learning course that exists for artists, with 300+ resources on more than 100 topics delivered over a full year.

CIFLI — this is a leadership course and business incubator with a simple focus: to set up financially sustainable businesses in the creative industries. Our particular emphasis is to bring new money into the industry, i.e. to build new audiences rather than selling the same audiences new content (which only moves money around).

Bringing in new money

Our first CIFLI project is based around a completely new, never-before-done way of selling content. The whole idea is to attract new customers to content that doesn't have a paying market.

We can't say more right now. Join the mailing list to be the first to hear about it when we go public!

Incentivising career development

Arts Business Academy developed the Creative Career Health Check, an online rating system for career health in the creative industries.

In short, this tool allows creatives to understand how well their career is going compared to the average artist, gives them ideas on how to improve their outcomes, and allows them to track their progress over time.

Rating systems work. They drive continuous improvement and lift standards.

Setting up new initiatives

Generating new activity is another great way to invigorate the sector. World Monologue Games and World Monologue Film Festival offer actors and filmmakers the chance to create new work, be seen by a large audience, make connections with other creatives and win cash.

We create conditions to allow those in developed nations to participate in exactly the same way and have the exact same chances of success as those in the world's wealthiest nations.

Grants for business excellence

Arts Business Academy also offers grants for creative industries businesses which can demonstrate a pathway towards financial sustainability.

Funding bodies often 'give fish', rather than 'teach a man to fish'. Rather than giving money to people so they can make a thing once, we give money to people

Our grants are not part of any government program and are effectively donations to strengthen the industry. We're on a mission to donate $1,000,000 of cash and services.

We are a small company with only our own resources. Despite this, we are working towards lifting the standards in the industry on a global scale.